Spond
01Explored how Spond could create value beyond single teams and drive adoption at club level – from user interviews and a design sprint to Coaches Corner.
Ingeborg Oftedal.
Product designer with 9 years of experience in user research, interaction design and concept development. I work as a consultant at Fink AS. If you have any questions, get in touch.
Contact me →Selected work(05)
The Ice app and Min Side
02A new information architecture for self-service in the Ice app and on Min side – from card sorting and user tests to new tabs and components.
Eika credit portal
03Redesigning the credit portal for Eika’s corporate market – a new workflow that combines case handling and reporting in one solution.
Eika mobile and online bank
04UX and UI design in Eika’s mobile and online bank team – including Mitt forbruk, a new feature that gives customers insight into their finances.
The Telia app
05Design lead for My Telia – simpler self-service, a new style guide and Data Sharing, which lets customers share data with friends and family.
Graphic design(06)
The projects below were delivered as school assignments in graphic design studies at Noroff.
Resume
Work experience
June 2021 — present
Senior UX Designer, Head of Design — Fink AS
- Eika (Dec 2025–present): Redesign of Eika’s case management system for loan applications in the corporate and retail markets.
- Spond (Feb–Apr 2025): Product design for the mobile app.
- Ice Communications (Jan 2023–Mar 2024): UX design for self-service, app and website.
- Eika (Jan–Dec 2022): UX design for app and online banking.
- Pexip (Jun–Dec 2021): UX for a video conferencing solution, including improving the pre-flight experience.
June 2018 — April 2020
UX Designer — Telia Company
- Design lead for Telia’s subscription app in Norway.
- Research, prototyping, sketching, user testing and concept development.
February — June 2018
UX Designer — Telenor Company
- Took part in the Ignite Incubator.
- Design thinking and sprint methodology for concept validation.
January 2017 — February 2018
UX Designer — TietoEvry
- Designed an internal banking system for employees.
- Sketching, prototyping and user testing.
August — December 2016
Student Assistant — NTNU
- Supervised students in user research, prototyping, user testing and heuristic evaluation.
Summer 2016
Summer Intern — TietoEvry
- Front-end developer on a digital solution for Norwegian high school graduates (russ).
- Used the Google Design Sprint methodology.
June 2015 — June 2016
Principal Engineer (iOS) — University of Oslo
- Developed health research apps with Apple HealthKit and Swift.
Summer 2014
Summer Intern — DiFi
- Programming in Java, Android, JavaScript, CSS and HTML.
Education
June 2014 — December 2016
Master of Science in Technology, Software Engineering — NTNU
Master’s thesis on human–computer interaction.
August 2011 — June 2014
Bachelor in Informatics — NTNU
January — June 2015
Exchange year, Computer Science — UC Santa Barbara
October 2021 — October 2022
Graphic Design (part-time) — Noroff
Core skills
Research and strategy
Interaction and visual design
Systems and collaboration
About
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